THE BRAND

DNAST is more than just a fashion brand. Founded by two moms with a passion for style and comfort, DNAST embodies the perfect balance between functionality and aesthetics. Our mission is simple: to offer products that fit everyone, while emphasizing individuality and ensuring impeccable quality. Based in Switzerland, DNAST is distinguished by its commitment to sustainable values ​​and its inclusive approach, offering collections designed for every hair type, every season, and every lifestyle.

Our Vision, Our Values

AT DNAST

We believe that everyone deserves to feel comfortable and stylish, no matter the season. Our collections for adults and children are designed to meet the needs of a modern clientele, concerned with their appearance, but also their comfort. Whether to face the cold of winter or to complete a summer look, our products are designed to adapt to every moment of the day.

Our passion for innovation and quality drives us to select the best materials. We are particularly proud of the use of satin, a material with multiple benefits for hair, which is found in some of our products. Satin protects the hair, maintains natural hydration, and adapts to all hair types. It is this commitment to offering products that respect your style and well-being that makes DNAST a unique brand.

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WHY CHOOSE US?

Our difference

What sets us apart is our desire to create inclusive, sustainable and timeless fashion. Each of our pieces is the result of meticulous work, both in design and in the choice of materials.

We believe that it is possible to combine style and comfort.
This is why we make a point of limiting our impact on
the environment while adopting ethical production practices.

DNAST is also a community. We listen to our customers and evolve with them to always better meet their expectations. Our limited collections are proof of this attention to detail and the individuality of each person, because we believe that each person deserves to wear a piece that looks like them.

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100%

COMMITTED TO INCLUSION AND DIVERSITY.

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WE CONTRIBUTE TO

INNOVATION

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CULTURE

We act with determination to improve the world around us, ensuring that our actions reflect our values ​​of solidarity and mutual aid.